Project Overview
In the Spring of 2017, my consumer behavior class lead by Dr. Breazeale, consulted for a startup company known as CampusKnot. I worked alongside four other individuals on this project, and we were asked by the client to focus on possible product improvements and to find a target market for CampusKnot. By conducting research on competitor brands and constructing several surveys, we have obtained valuable information about the overall market as well as the target market. Using our knowledge about marketing and consumer behavior, in combination with our research, we believe that we have constructed several strategies and improvements which would greatly benefit the success and create awareness for the CampusKnot brand.
Please click on "Presentation" or "Paper to view our findings. |